What Car? all set for relaunch but Why?

Apparently, 'What Car?' are relaunching their motoring magazine after a year of customer research. The new look car mag is due to feature more car tests and an A-Z guide to all new cars on sale in the UK. My question is, with all the great information available for free on the internet, will people be fussed about buying a car magazine for advice? Particularly when what car? reviews are available online for free.