Ford are making promises...

Ford UK have just unveiled their new marketing campaign. It's based on the Ford standard promise where they claim that thier cars offer more 'as standard' with a good amount of features that you may have to pay more for elsewhere.

Seems like the campaign also hints at 'more as standard' from a customer service point of view from Ford dealers, although I haven't seen any details about this. Could be interesting to see how they develop this though.

From the adverts that they've previewed, looks like the Fiesta and Focus feature quite heavily in the campaign.